HelpPay jostles for utility terrain

Media Release Dated: 17 August 2022

A fintech startup of recent vintage looks like becoming a staple way to pay. HelpPay, a fintech with a social justice as much as a commercial mission, is creeping into domains previously reserved for the likes of BPay.  

Tango Energy has already enrolled HelpPay Australia and is promoting it as a payment option to clients, on bills and in all payments offerings.  

“It’s very much a merchant services fee model,” Andrew Ellett, co-founder and CEO told Banking Day.

“We are signing up bona fide billers to put us on their bills.”

Ellett is chasing hundreds of prime billers and stands an excellent chance of partnering with many of them. Or even all of them.

“Our strategy is to make it easier for anyone with a mobile connection to just upload bills, and friends and family can help pay them,” Ellett said.

“We are a no-cost channel to consumers. The provider gives us a clip.

“We can help the most vulnerable consumers.”

Rowan Wilde, the other co-founder and chief customer officer, said “we turn every bill into a unique shareable payments page. 

“The money [donated] will go direct to that provider.”

GoFundMe is one comparator for the business and HelpPay is doing larger average donations. 

The average HelpPay donation is A$214.

Seed-funded by the co-founders and with a small raise of $2 million under its belt; “our whole business model depends on a further capital raise. It’s a typical fintech scale-up,” Ellett said.

See the original article here: HelpPay jostles for utility terrain

Media Contact 

Alexander Liddington-Cox 

E: alex@mediadistillery.com.au 

M: 0474 701 469 

About HelpPay

HelpPay, a 100% Australian owned company, is a new social fintech and business platform with patent pending technology in the payments industry that takes the stigma out of asking for help and the effort of providing help. HelpPay turns every bill into a shareable link and payment page, and, uniquely, guarantees financial help given towards a bill only goes to the provider.

HelpPay has undertaken market research to address the pain points for customers and providers when handling debt. HelpPay takes all the pain points and customers' experience in the cycle of asking, giving and getting financial help today. HelpPay is also significantly cheaper for providers when managing their accounts receivable and less stressful for customers than traditional methods such as phone calls, sending letters and using debt collection agencies.